The secret to Penn State’s impact is in its ‘why’-- the relatable, aspirational, counter-cultural element that transformed an average state school into a revered global brand. “Why Penn State” looks back at why the decade of the 80s was the University’s most transformative time. - The 256-page commemorative hardcover gives a year-by-year account of the 1980s, featuring photos, memorabilia, exclusive Joe Paterno interviews, classic events like Phi Psi 500, Regatta, and THON, and memorable original content including the ‘twins’ poster, the “Are You a Penn Stater” guidebook, 1982 and 1986 championship coverage and more. Relive memories of Happy Valley during these championship years and revisit campus during the foundational decade of the 1980s in the ‘happiest place on earth.’ - Ten percent of the sales of the book will be donated to The Center for Penn State Student Entrepreneurship to advance innovation, leadership and entrepreneurship for students across all disciplines.